SYSTEMIC GROWTH INTERVENTION

Marketing Solved
In 180 Days or Less

I provide up to 180-day interim growth leadership sprints for Series B+ companies. I architect the capital allocation strategies that stabilize marketing economics and eliminate attribution waste.

LEARN MORE
MAX DRAWDOWN FIX -20% WASTE
ENGAGEMENT TERM 180 DAYS
TRACK RECORD $100M+ SPEND
THE APPROACH

Direct Accountability

When you hire me, you get the person who scaled Binance US 163% and directed UA for EA Sports. There is no delegation. I dive in on your media-mix logic, your attribution truth, and your capital allocation.

180-Day Exit Cycle

I specialize in "In-and-Out" sprints. I fix the attribution leaks, diversify your spend away from paid social-dependency, build your internal dashboards, and exit. I am designed to be temporary.

Finance-First Logic

I speak the language of Contribution Margin and MER. I audit your spend to find the 20% "Zombie Waste" that platforms claim as revenue but the bank account never sees.

No Hidden Incentives

Agencies take a % of spend. I take a flat fee. My only incentive is to make your spend as efficient as possible so I can document a win and move to the next project.

TRACK RECORD
BINANCE US +
163% REVENUE GROWTH IN 180 DAYS Architected the growth engine during a high-volatility banking crisis. Focused on capital efficiency, search arbitrage, and high-LTV user acquisition while reducing Meta dependency by 40%.
ELECTRONIC ARTS +
GLOBAL UA FOR STAR WARS™ & EA SPORTS Directed multi-million dollar monthly budgets across global territories. Implemented advanced media-mix modeling (MMM) and creative-led growth strategies for Tier-1 mobile gaming franchises.
P&G INNOVATION +
DTC STRATEGY FOR LEGACY BRANDS Modernized the digital-to-consumer pipeline for Fortune 50 innovation brands. Built the attribution frameworks required to scale legacy products into modern digital retail environments.
FINTECH / GAMING / CPG +
CROSS-INDUSTRY ARBITRAGE Expertise in high-stakes, data-heavy environments. I apply the rapid-scaling logic of Fintech and Gaming to traditional CPG to unlock "unfair" growth advantages in competitive auctions.
THE FULL-STACK REGISTRY

A single point of execution for when failure is not an option.

01 / Acquisition
  • Media Buying Google, Apple Search, Amazon, Meta, DSPs
  • Cold Outreach Apollo, Instantly, Custom SMTP
  • Arbitrage High-velocity bidding in volatile auctions
02 / Engineering
  • Web Dev Front-end deployment (HTML/CSS/JS/React)
  • Tracking GTM, Server-side API, MMP Integration
  • Automation Python/Zapier for lead-routing & data ops
03 / Funnels
  • Design High-conversion UI/UX & Direct Response Ad Creative
  • Copywriting Psychological framing & lead-magnet architecture
  • CRO Rapid A/B testing & landing page optimization
04 / Retention
  • CRM & Lifecycle Klaviyo/Hubspot/Braze automation flows
  • Data Science LTV modeling & cohort churn analysis
  • Email Ops Deliverability audits & IP reputation management
Why this matters: Most "Growth Leads" are essentially project managers who hire agencies. I am a technical practitioner. I build the funnels, write the scripts, audit the server-side tracking, and can manage the $1M monthly spend myself. This eliminates the "Telephone Game" and dramatically reduces the time-to-market for new growth experiments.
THE 180-DAY TRANSFORMATION

From Burn-Rate to Unit Stability.

DAY 01 — DAY 30

The Forensic Audit

  • Identify "Zombie Spend" and platform attribution overlap.
  • Implement Server-Side tracking and P&L-aligned MER dashboards.
  • Halt underperforming "Brand Awareness" experiments immediately.
DAY 31 — DAY 120

Portfolio Re-balance

  • Shift budget from high-volatility Social to high-intent Search & Retail Media.
  • Deploy custom funnels and high-velocity creative testing.
  • Scale winners using trading-level aggressive bidding logic.
DAY 121 — DAY 180

Succession & Exit

  • Codify the "Growth Playbook" for the internal team.
  • Vet, interview, and onboard your permanent Head of Growth.
  • After transfer of all scripts, documentation, and logic. I exit.

Operating Cadence

I optimize for execution, not meetings. High-signal communication that keeps leadership informed without the "Consultant Overhead."

THE DAILY SYNC

A brief Slack/Email update: Spend vs. MER, 24-hour wins, and blockers. Zero minutes of your time required.

THE WEEKLY STEERING (30 Mins)

Direct sync with C-level and/or Founder. We review capital efficiency, progress on test results, and pivot the upcoming week's budget allocation.

THE MONTHLY BRIEF (Deep Dive)

A data-backed review of CAC/LTV trends, market share shifts, and the 60-day roadmap. Reporting designed for external investors.

FIXED-TERM ENGAGEMENT

Interim Head of Growth

A 180-day intervention designed to bridge the gap between a leadership departure and your next permanent executive hire.

I don’t come in to "keep the lights on." I come in to audit the attribution overlap, diversify your media mix beyond high-CAC social channels, and fix the unit economics that are bloating your burn rate.

  • 01. Capital Audit: Identify the 20% of "Zombie Spend" that looks profitable on-platform but doesn't exist on your P&L.
  • 02. De-Risking: Build a diversified search and retail media roadmap so an algorithm update doesn't kill your revenue.
  • 03. Succession: I personally vet, train, and onboard a permanent successor to ensure zero performance dip upon my exit.
EXECUTIVE BRIEFING
"Growth is the collision of art and science. Some only solve for the math, I solve for the architecture."

Spreadsheets provide the Science, the tracking, the attribution, the unit stability. Creative provides the Art the psychological framing that captures attention.

Architecture, is the meeting of the two. It is the creative act of capital allocation that turns a marketing budget into a defensible competitive moat.

BRANDI S. FRYE

Principal Strategist, DIRECTIVE XII

Specializing in high-stakes, 180-day growth interventions. Formerly lead UA and performance architecture for Binance US and EA Sports.